Dr. Perricone’s New Venture: Hydrogen Water

Dr. Nicholas Perricone is betting on water as his next big beauty breakthrough. The dermatologist, who is best known for his Perricone MD skin-care line, is launching a new venture this month called Dr. Perricone Hydrogen Water. The cans of water are not to be confused with standard bottled water — according to Dr. Perricone, the formulation is based on similar Japanese products that promise health and beauty benefits when consumed multiple times a day. Priced at $3 for an 8-oz. can, Dr. Perricone is calling his Hydrogen Water “a nutritional magic bullet” as well as “the ultimate beauty drink.” The Hydrogen Water formula is simply hydrogen dissolved in water, and according to Dr. Perricone, its main benefit is that it staves off inflammation, which can age the skin and contribute to a host of health issues, including Alzheimer’s. “It’s an ideal molecule,” Dr. Perricone said of hydrogen. “It’s nontoxic, natural, contains antioxidants and can prevent inflammation.” Dr. Perricone has spent the majority of his career railing against inflammation, publishing a series of books on his signature anti-inflammatory diet plan, which he touts as the secret to preventing skin aging. His Perricone MD line also contains a range of supplements that have garnered a

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