Cynthia Rowley Stages Fall 2017 Fashion Show in Shenzhen, China

SHENZHEN – The sweatshirts were emblazoned with “Cali/New York” and “Empire State of Mind” was thumping in the background, but Cynthia Rowley’s fall 2017 runway show unfolded thousands of miles from the U.S. over the weekend. The designer swapped her New York Fashion Week presentation for one in China to on March 18, and it was one of the highlights of Shenzhen Fashion Week, an event organized and funded by the Shenzhen People’s Government with WME-IMG. Having shown her resort collection at Mercedes-Benz Fashion Week Australia last May, Rowley said she believes in growing her global audience by staging shows in new cities. “We manufacture in Shenzhen, so we liked the idea of giving love by showing in the same city,” said Rowley, whose home furnishings line launched in China last year. “It’s almost like creating our own vertical economy: Being able to distribute in the same place, rather than just making and shipping out of here.” RELATED: Shenzhen Fashion Scene Emerges From Factory Capital >> The lineup — a mix of new looks made exclusively for the trip and pieces from a lookbook released in February — featured an array of party dresses and separates with Rowley’s signature dazzle. Jewel-toned ribbons sat atop models’

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