Cho Cho Cheng Readies to Open Third Store at Shenzhen Bao’an International Airport

NEXT STOP SHENZHEN: Eight years after Cho Cho Cheng opened his first Chocheng store in New York, the designer is preparing to open a third location Shenzhen, China. Last month, the New School’s Parsons School of Design graduate returned to New York Fashion Week to show his collection. With a two-year-old boutique at Seasons Place in Beijing, he will open a 950-square-foot store in Shenzhen at the Shenzhen Bao’an International Airport in June. Next month, the first handbag collection will be sold in his New York location at 838 Madison Avenue. In August, the designer will launch e-commerce just as his fall ready-to-wear is arriving at retail. His lease is winding down for his atelier on London’s Savile Row at 33 Savile Row, which is where he has largely focused on making coats and solely using natural materials. Starting with basting and fabric cutting, he then moved on to fitting and patternmaking, he said. Real estate prices there have risen by 20 percent, due partially to the Savile Row Bespoke Association’s efforts to make more people familiar with Savile Row tailoring and the world-famous street, he said. (Representatives from the SRBA will participate in the March 25 Chivas Alchemy event at the Taj Lands

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