Celebrity Stylist Amanda George Fuses Natural and Luxury in New Line

While the beauty industry is enamored with influencers and social media, celebrity hairstylist Amanda George has another avenue to get her products into consumers’ hands — via hotel rooms. This month, her new ROIL Hotel Collection for hair and body will start rolling out across Viceroy Hotels & Resorts worldwide. Over the years, exposure in hotels expanded to build demand for luxury labels from Jo Malone to Peter Thomas Roth. When people travel, said Sarah Quinlan, senior vice president and group head of market insights at MasterCard Advisors, they are in the mood to make new discoveries and shop. George and her husband, Emad Ghobrial, a luxury travel executive, noticed a lack of upscale amenities in their global journeys. That prompted the couple to create their own. “It’s very frustrating to be on holiday or traveling for business and not have quality amenities,” George said. Of course having people experience those brands can be a boost for retail sales, she noted. “If they like it, they can buy it.” The hotel collection complements items in a soon-to-be launched salon range called ROIL Private Collection, which will be sold at George’s ROIL salons in Beverly Hills and the One&Only Palmilla resort. Both collections can

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