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Tuesday, 7 March 2017

Cayli Cavaco Reck’s Knockout Beauty Heads to Bloomingdale’s


NEW YORK – What started out as a summer pop-up project in the Hamptons last year is fast turning into a growing beauty destination for Cayli Cavaco Reck. On March 8, Reck will open a Knockout Beauty shop-in-shop on the ground floor of Bloomingdale’s SoHo. This is her second permanent retail outpost, following a shop at 1031 Lexington Ave. on the Upper East Side here – and her largest retail space to date. Additional locations have yet to be finalized, but the retailer plans to roll out Knockout Beauty spaces in other Bloomingdale’s doors in top-performing markets. The space will carry 40 brands that span skin care, color cosmetics, body care and supplements from an assortment of independent brands, with prices ranging from $15 for Pharmacy Lip Blooms to $300 for a gold Environ derma roller. La Creme Beauté, which hails from the U.K, is seeing distribution in the U.S. for the first time with Knockout Beauty, as are products from Alexandra Wagner, a celebrity facialist from Los Angeles. Other brands carried in the space are Patyka, Vertere, Meder, January Labs, Context Skincare, Rituel de Fille and Vapor. Knockout Beauty is a way to showcase a handful of niche, high-end lines that would

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