Carbon38 Steps Outside the Gym With a Boost in RTW

Carbon38 has dipped a toe in its own branded line of activewear but the next step in its evolution calls for ready-to-wear pieces that its customers can wear beyond the gym. The company has experimented with rtw in the past, inserting a lace dress or culotte here and there within its in-house releases, but its newest offering is its fullest collection to date. The line builds on the company’s January partnering with Jonathan Simkhai in its first collaboration with a designer in a bid to push the boundaries of what activewear looks like and what day parts it can be applied to, founder Katie Warner Johnson said. That came in the form of peplum dresses and red leggings, for example. “It speaks to the narrative of this woman and how she’s getting dressed,” Warner Johnson said. To be sure, the company isn’t forgetting its roots in activewear, along with the many brands it carries, such as Alo Yoga, Spiritual Gangster, Free People, Ivy Park, Michi and Norma Kamali. “I think we don’t give Spandex itself enough credit in that it is a super human product,” said Warner Johnson. “[Rtw] feels like the right jump to make because it’s what our customers are asking for.” That

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