Birkenstock Steps Into Skin Care

From footwear…to face care. Birkenstock is entering the skin-care business with a new line of sustainably minded, certified natural cosmetics. The idea behind the 28-piece Birkenstock Natural Care line is one close to the company’s soul, or more accurately, its sole. Best known for its chunky cork footbed sandals, the company has been working with the natural material cork oak for more than 240 years, Birkenstock chief executive officer Oliver Reichert explained. “While we were doing our research regarding a healthy product concept in the skin-care segment, we realized that scientists in the cosmetics industry had discovered the highly effective antiaging effect of suberin, a remarkable substance which is contained in cork oak extract,” Reichert told WWD. “That’s how the whole project started. We then took our time in terms of developing the whole natural cosmetics range, with product quality coming first at all times with a team of experienced experts.” The Birkenstock Group created a special cosmetics division, Birkenstock Cosmetics, to develop and produce the products, which are all made in Germany. In addition to suberin, which is said to have a lifting effect, other active ingredients in Birkenstock Natural Care products — which run from lip balm to shower gel to antiaging night cream

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