Beauty’s Solution to Baldness

Permanent makeup has made its mark in many beauty categories from lips to brows. But now the concept is moving up — to the scalp to be exact. Micropigmentation is on the rise as an option for hair loss. The 35 million follicle-challenged men in America have sunk millions of dollars into shampoos, prescriptions and surgeries to restore their locks. Hair-care products and vitamins to thicken hair are hitting retail shelves at a blistering pace. Consumers spent more than $56 million in multiunit doors on nonprescription hair growth last year (Rogaine alone produced more than $34 million), according to IRI data. But those remedies haven’t been the solution for many men — and women — who seek an alternative. Cropping up across the U.S. are centers offering micropigmentation. The movement is likened to the expansion of laser light facials such as Skin Laundry or the rampant growth of centers providing everything from cool sculpting to eyelash extensions. Many see micropigmentation as a game changer to hair loss and an ongoing desire by Americans for what they see as easy fixes. “Losing hair can take a real hit to your self-esteem,” said Matt Iulo, the founder of Scalp Micro USA, a micro pigmentation facility

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