Australia’s Inika Organic Eyes U.S. Expansion

SYDNEY – Australia’s Inika Organic is heading Stateside. The organic color brand, which is owned by Melbourne-based Total Beauty Network, commences shipping to U.S. retailers this week and is targeting 150 to 200 doors by the end of 2017 — a mix of high-end spas and salons and premium health food chains. Initial U.S. stockists include the Yasmine Djeradinne Institut de Beauté in New York and San Francisco’s Ayla Beauty, the new U.S. inikaorganic.com webstore, Amazon.com, beautyhabit.com and thechoosychick.com. Prices range from $22 for a lip or eye pencil to $49 for illuminators, bronzers and baked foundations. The new BB creams are $45 and lipsticks, $29. The 130 stockkeeping-unit line boasts six certifications from organizations including Organic Food Chain Australia, Choose Cruelty Free Australia, Italy’s Controllo e Certificazione Prodotti Biologici and the UK Vegan Society. “There are no other brands that have as many certified organic products, that are truly certified organic, with the [certified] logo on the front, that are also vegan and also cruelty-free,” said Total Beauty Network founder and chief executive officer Tony Rechtman. “A lot of companies say they use products and make the claim ‘Made with organic ingredients’ but the actual product itself isn’t certified organic,” he added. “That’s why we

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