Ath-leisure-Clad, Sustainably Aware Consumers Catapult Wool Market

Bolstered by the integration of wool into premium workout gear and casual suiting, the fiber’s popularity is on the rise. Aside from activewear and ath-leisure, the wool market is also getting a boost from shoppers looking to up their eco-friendly shopping habits. Unstable economic conditions are also steering consumers toward apparel made of wool as it’s seen as a better investment. Overall, business is good. According to the United States Department of Agriculture’s Commodity Credit Corporation, the cost of wool has increased dramatically. In the most recent annual period, the price per pound for less than 18.6 microns of graded wool increased from $3.95 to $4.68 — costs raised from $1.21 to $1.32 per pound of 29 or more microns of graded wool, the USDA said. It’s a simple case of supply and demand. An influx of knitwear, casual men’s and women’s suiting, and upgraded workout gear has positioned the fiber at the forefront of product development across categories. Suiting was prevalent on the international runways for fall 2017 — fashion houses such as Calvin Klein to Ann Demeulemeester to Alexander McQueen unleashed suited ladies for the season. Knitwear has also created a surge in the market. Unruly climates and seasonless collections have instilled the necessity for

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2nfdzNv
via IFTTT