A Beauty E-Commerce Site for Women of Color

Kimberly Smith of Marjani Beauty  Kimberly Smith, a Washington, D.C.-based attorney and beauty enthusiast, loved traveling the world collecting beauty products. “When I’m on a trip, I love picking up different finds from across the globe,” Smith said. “Whether it’s argan oil from Morocco, Ayurvedic oils from India or cocoa butter from Costa Rica, I’m a natural curator of beauty products.” When she found she couldn’t purchase many of those lines domestically, she saw a chance to turn her passion into a business proposition. Moreover, she identified a gap in the market for a digital boutique for products for women of color and created a company called Marjani Beauty Company. Under that logo, she recently launched an e-commerce boutique — a site for women of color to select from a curated selection of beauty products from across the globe. In the past three months, she said traffic is swelling, a testament to the need in the market. In April, she’ll bring her first pop-up shop event to life in Washington, D.C. Smith has a rigorous process to green-light a line. “We vet the brand to ensure it aligns with our mission, then we try the products,” she explained. The customer base spans across various demographics as

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