The Story of Stuff Project Targets Microfiber Pollution With New Video and Petition

  ONE WORD: PLASTICS: The Story of Stuff Project is trying to fend off microfiber pollution with a new online video and petition aimed at major apparel brands. With a community of one million, the San Francisco-based group was started 10 years ago by Annie Leonard, who is now executive director of Greenpeace USA but continues as a strategic adviser and board member. This week’s microfibers-focused initiative builds on a series of videos including the original one “The Story of Stuff,” which has been viewed by more than 30 million people. Nine months in the making, the two-minute short was produced and illustrated by Ruben DeLuna Creative with the hope that companies will wake up to the issues, said The Story of Stuff Project’s executive director Michael O’Heaney. “We wanted to make sure we had the right content and the right tone — the idea is to encourage apparel companies to take note of the issue and start to work on solutions; help the public understand the issue but not antagonize the industry.” Twenty-five companies will be targeted “to attempt to have a conversation,” he said, declining to identify any of them. The three objectives are for companies to acknowledge the issue, invest time and resources

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2mD6iWQ
via IFTTT