Social Media Star Chiara Ferragni Comes Out With What Else But Emoticon Beaded Sandals for Fall 2017

When it comes to influencers, there is Chiara Ferragni and then there is everyone else. Sure, the Olivia Palermos of the world attend more events and are perhaps better known stateside for their multiple brand affiliations of various caliber, but when it comes to business acumen, thoughtful strategy and monetizing a hyper-engaged international social media following, Ferragni is currently fashion’s top  maven. There is a reason Harvard Business School had her back this month to lecture. One of the savviest ways she has translated “likes” to sales is through her eponymous, Italian-made shoe line, which is expanding into other categories such as jackets and hoodies. During Milan Fashion Week on Sunday, she introduced both her latest collection (more on that in bit) and also a pop-up shop on Piazza Risorgimento 8. The candy-themed concept complete with an accompanying sweet shoppe, her first entree into retail, will be open until March 30. “I’m loving what my team did with this location,” she said. Clearly, her followers did too, as the space was packed with smartphone-wielding disciples. Indeed the sizable team behind both her Chiara Ferragni Collection fashion brand and The Blonde Salad blog (with integrated e-commerce) are what allow Ferragni to “never stop” (her

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