Première Vision Paris Dynamic Despite Ongoing Market Challenges

PARIS — Blame it on the high-stamina ath-leisure trend — performance, comfort and easy care were among the watchwords at the recent edition of Première Vision Paris here, with mills presenting all-terrain, user-friendly technical fabrics geared to the urban commuter lifestyle without compromising on style. Take Schoeller Textil’s denim with a reflective yarn woven in and tweeds with a reflective finish, men’s outerwear specialist Newman Global’s waterproof polyester in a reflective camo print or François Girbaud’s playful capsule for Eurojersey — the Sensitive Preformers — focused on fit, form and function. Produced by Petratex and using Eurojersey’s patented Sensitive Fabric fitted with 3-D stretch properties — including a deep stretch — the line included a pant with inner back pockets filled with silicon pouches to enhance the wearer’s curves, a la Kim Kardashian. “Tomorrow, the new way of commuting will be the e-bike, but people won’t want to compromise on elegance,” said Andrea Crespi, general manager of Eurojersey. “What we are offering is a fashionable product that can be used on a bike — because it’s stretch — and that, when they enter the office, won’t be creased. If they get dirty, they can just brush it off with a little soap and

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