Louboutin Builds Makeup Range With $70 Mascara, $75 Eyeliner

Price resistance isn’t a familiar term in Christian Louboutin’s vernacular. The designer is growing his business in the beauty sector, gearing up to launch a fourth category next month that contains items such as $75 liquid eyeliner and $70 mascara — or “Lash Amplifying Lacquer” as it’s referred to by the brand. The four-product, eye-centric color cosmetic collection from Christian Louboutin Beauté — a joint venture between co-owner Batallure Beauty and Christian Louboutin SA — will bow March 23 with a very tight distribution, capped at about 40 points of sale globally. In addition to Lash Amplifying Lacquer and Luminous Ink Eyeliner, Velvet Eye Definer eyeliner pencils, $40; and Brow Definer eyebrow pencils, $40, round out the group. What the range won’t include is eyeshadow — which Catherine Roggero, general manager of Christian Louboutin Beauté, called the “obvious route.” But she confirmed the brand will do eyeshadow “at some point.” “The eye of a person is already extremely expressive, but she’s sending another message the way she does her makeup. She maybe wants to enhance her eyelashes…or [do] a smoky, sexy look. It’s not what she does or doesn’t enhance, but how she does it,” Roggero said of the rationale for developing and releasing these products

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