K-beauty Retail Outpost to Hit SoHo

NEW YORK – Korean beauty incubator Glow Recipe is committed to debunking the notion that a K-beauty routine needs 10, 12 or even 15 steps. So Sarah Lee and Christine Chang, cofounders and cochief executive officers of Glow Recipe, plan to open a retail space in SoHo here to do just that. The two, who specialize in discovering Korean beauty lines and then adapting them for the U.S. market (they also maintain an e-commerce site to sell these products, glowrecipe.com), are opening Glow Studio Downtown. The two-level space, located at 452 West Broadway, is Glow Recipe’s first U.S. pop-up shop and will run from March 1 to March 31. About 30 brands – including existing ones sold on glowrecipe.com and a handful of lines that will enter the U.S. for the first time – will be carried at the store, from Make P:rem and Huxley to new brand Oliviarrier Essence, which infuses its products with the natural moisturizing properties of olives. “It’s not about this prolific 10 step routine; its about that customization of your skin’s concerns and needs…[Korean] women don’t sit there counting the number of steps; there’s no benchmark of 15 or 20 steps that are supposed to be some ideal,” Chang said about renting

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