KFC says the idea for the campaign was based on "consumer fatigue" around the clean eating trend.
Last week, KFC UK and Ireland ran a puzzling social media campaign to trumpet the launch of its new "clean-eating burger."
It apparently contained a "chia-seeded cauliflower bun," "unsweetened almond yoghurt," "ice cube relish," "spiralized chicken breast," and "100% British kale."
KFC said it was created in collaboration with "Figgy Poppleton-Rice" — a clear parody of clean-eating food bloggers. Nevertheless, some internet users reacted in disdain at KFC for neglecting its traditional fried chicken fare.
Now KFC has revealed the stunt was a marketing ploy to launch a much more KFC-like menu item.
In a press release, KFC says the idea for the campaign was based on "consumer fatigue" around the clean eating trend: "Let’s get real – no one is craving a quinoa salad, lusting over a kale and celery juice, going weak at the knees for chia seeds or daydreaming about raw veg crudités."
Instead, KFC is launching a new burger called "The Dirty Lousiana." It contains a chicken fillet, three sauces (black pepper mayo, "supercharger" sauce, and BBQ sauce), two layers of cheese, gherkins, and a hash brown.
That's more like it:
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