How the Atrium at The Venetian in Las Vegas Is Changing the Way People Shop

Winding through the 16,000-sq.-ft. shop-in-shop that is the Atrium at The Venetian Las Vegas Resort & Casino is a bit like taking a trip down the yellow brick road of luxury retail. Start at Bally to covet the brand’s flirty lip-print shoe. Mere steps away, admire the Bali-inspired silver artistry of John Hardy. Move a few more feet to delight in the latest nail lacquers from Tom Ford, stop at a small island for a glimpse of Prada’s newest sunglasses, or be drawn across the aisle by the enchanting fragrances of Jo Malone. We definitely aren’t in a familiar retail environment anymore. Hudson Group, which is known primarily for newsstands and specialty shops in airports, unveiled this new multivendor retail concept in October, dramatically shifting how consumers shop when they are traveling. “We have taken the essence of what a duty-free store is out of the travel corridor and put it into the retail environment,” explained Ellen Bramble, regional vice president of hotel and specialty retail at Hudson Group. “We want to make sure that the things you saw in the travel corridor, when you were running through the airport, you can find again when you get to your destination.” Hudson Group’s travel

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