Fila, Urban Outfitters Launch Sailing-Inspired Capsule

SETTING SAIL: Fila and Urban Outfitters are ready to introduce an exclusive women’s capsule collection that takes its cues from the sailing and sea world. The new Fila + UO range retails from $35 to $150 and will be exclusive to Urban Outfitters stores and online at urbanoutfitters.com beginning March 5. The sailing-inspired collection is for the spring season only. There will be new and additional Fila + UO collections launching later this spring. The collection features nautical-style influences and has a contemporary stripe motif and asymmetrical blocks of color. Crisp whites are contrasted with bright colors to create an ocean-inspired color palette. The eight-piece women’s assortment consists of a crewneck sweatshirt in two colorways, a cropped Henley, a tank top, a casual tank dress, and two short styles. A yellow sailing jacket and bright blue overalls anchor the collection. In addition, a selection of Fila + UO bodywear will be offered. The capsule will be highlighted in a new ad campaign photographed by David Shea. The ads are inspired by Eighties swimsuit and fashion ads, giving the collection a playful beach vibe. The campaign will appear across social and web platforms and billboards in top markets, including a month-long takeover of the Walgreens building in

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