Exclusive: How Cult Sneaker Customizer John Geiger Is Designing His Own Shoes

Sneaker customizer-turned-designer John Geiger is releasing his first original sneakers today, and FN has the scoop on everything you need to know about them. After gaining a cult following through his custom collaborations with Dominic “The Shoe Surgeon” Chambrone, Geiger is looking to expand his portfolio by creating a shoe from the ground up. It’s known as the 001, and Geiger says this design was intended to meld high-end fashion elements with a street-oriented sneaker inspiration. By combining premium, Italian-sourced materials with an athletic-inspired sole, he’s delivering a middle ground between the runway and the streets. Like Geiger’s previous work, the 001 is not a mass-produced sneaker, meaning many fans may end up paying a premium resell price to get them. Here, Geiger offers an explanation for the limited production numbers, the complete release details for the 001 and his thoughts on resellers. The 001 sneaker from the John Geiger Collection. Footwear News: From watching your feed over the last few months, I can tell the 001 has been labor of love that you’ve put a ton of time into. What were some of the biggest challenges or obstacles you faced during its development? And on the flip side, what was the most rewarding “aha” moment? John Geiger: One of the biggest obstacles I

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