Chiara Ferragni, SKII Kick Off Global Campaign

SKII and Chiara Ferragni are joining forces. The Blonde Salad’s Ferragni is one of four faces selected by SKII to take part in a global campaign that begins today, “Face the Wild |Face the Camera Extreme Expeditions.” The brand partnered with National Geographic to create a series of four short films shot in extreme conditions, including the Yanbaru jungle in Okinawa, Japan; the active Ijen Volcano in Indonesia; the Anza Borrego Desert in California, and the Changbai Mountains in North East China, which has below-zero temperatures. Ferragni, along with Kasumi Arimura, a Japanese actress; Nini, a Chinese actress, and Lee Si-young, a Korean actress and national boxer, each traveled to one of these far-flung locales to “put their skin to the test” using SKII’s hero product, Facial Treatment Essence. Ferragni is the only influencer in the group — a clear indication of her global profile. She is one of a few influencers who have been able to gain worldwide appeal beyond their local markets. It’s not the first time Ferragni is teaming with SKII — she signed an annual contract last year that was renewed for 2017 — but her role has expanded. Previously, she was contracted by the brand in a more local capacity, she

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2mDa7vf
via IFTTT