Alberta Ferretti Returns to Barneys

MILAN — Alberta Ferretti has been working on the American market and the Italian brand is seeing the first results of its new strategy. After a decadelong break, Barneys New York has snapped up the label again. “We have completely reset the distribution of the Alberta Ferretti collections in the U.S., eliminating those stores that don’t meet our criteria, and opting for larger and more impactful presentations in key stores across the country,” said Michelle Stein, president of Aeffe USA. “We are concentrating the collections in only the finest major department stores and specialty stores and in addition to our longtime partner Saks Fifth Avenue, we will debut the collection at Barneys after a hiatus of over 10 years. “Both stores will feature a selection of styles exclusive to their stores, and we are working on unique capsule offerings that will provide much-needed exclusive deliveries outside of the normal cadence of collection deliveries.” For example, Barneys will carry the Mia Mule, launched in June, and the shoe collection exclusively in the U.S. The Mia Mule is inspired by an archival style from the Nineties, evolved in a flat version for fall 2016. Made in soft velvet in two colors, black and cognac, each piece is embellished with silk

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