Alessandra Ambrosio to Front Hair-Care Line Marajó

Brazilian model and fashion entrepreneur Alessandra Ambrosio has signed on as the face and brand ambassador for a new hair care line based on ingredients from her native country. Marajó, named for a fresh water island off the coast of Brazil, is home to the pracaxi nut, whose oil is known for its healing and softening properties. Now, Guthy Renker has made cold-pressed pracaxi oil the main ingredient in its new brand, which will be available at Sephora and sephora.com, QVC and Marajo.com this week. The five-piece, paraben-free lineup includes a nourishing cleansing cream and deep treatment butter meant to be used as a daily shampoo and conditioner, plus three styling products: a blow-out styling cream, a 3-in-1 finishing spray and an antifrizz smoothing serum. Each product comes in two sizes and various bundles ranging from prices of $29 to $49. The blow-out styling cream will be exclusive to QVC. Marajó 30-Day Deluxe Kit.  “Brazil has so many ingredients for skin and hair. Pracaxi is very nourishing, kind of like a new miracle oil,” said Ambrosio, who has been testing the products for the last year. She said she has “always been a fan” of Guthy Renker products, and when she met with

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2z0Rua3
via IFTTT