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Monday, 19 June 2017

L.A. Brand Chaser Expands With East Hampton Store


STAY A WHILE: Los Angeles contemporary line Chaser has made its way to the East Coast with a second store. The brand — known for its extra soft, vintage-inspired rock T-shirts across men, women and kids — now sits on both coasts with the opening of its store on Main Street in East Hampton, N.Y. “The Hamptons is one of the most gorgeous places in the whole of America. We felt it represented what the brand is about,” said owner and founder Hadi Salem. “East Hampton, for us, it felt like it was the right demographic for the brand and we thought we could do business there. In a world where not many people are opening stores, we thought, ‘OK, let’s take a chance.’” Chaser, seen as embodying an effortless chic that has come to define many of the brands coming out of the Los Angeles area, is sold in about 800 U.S. boutiques and department stores, including Ron Robinson, Fred Segal, American Rag, Revolve, Nordstrom and Bloomingdale’s. What has set Chaser apart is its rock ‘n’ roll edge with tanks and deconstructed T-shirts featuring the Dead Kennedys, The Who and AC/DC. Chaser has a lease on the East Hampton door, totaling about 1,400

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