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Sunday, 7 May 2017

Prada Shows 2018 Resort Collection in Milan


Miuccia Prada leaves nothing to chance. Though always artistic and conceptual, her inspirations are also always rooted in reality and the world around her. Even more so for the resort collection Prada showed on Sunday, staged for the first time at the Fondazione Prada Osservatorio [Observatory], an exhibition space dedicated to contemporary art and visual arts. Located in the shopping arcade Galleria Vittorio Emanuele II, the Observatory is housed on two floors in a central building of the arcade above the central octagon, the Marchesi pastry shop and the men’s Prada store, opposite the brand’s first flagship, which opened in 1913. The show venue was at the level of the glass and iron dome covering the 19th-century arcade, which was reinterpreted by Prada’s go-to architect studio, Rem Koolhaas’ OMA/AMO. The show venue  Prada’s flurry of transparent dresses, feathers, sequins and crystal details contrasted with the setting. “I wanted to do a modernist show, then we had this place, and the lightness and the industrial were very much inspiring,” said the designer after the show. Lest anyone think the collection was one-way, Prada also aimed for “the perfect combination,” juxtaposing her feminine dresses with sportswear elements, waterproof jackets, miniskirts in a technical material, knee-high socks

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