Matchesfashion.com Presents Online Luxury Index for France

PARIS — Matchesfashion.com on Thursday, at the launch of the Paris leg of its “In Residence” symposia, presented the results of the first IFM/Matchesfashion.com fashion index focused on the shopping habits of the French luxury consumer. The retailer for its “In Residence” program, celebrating its 30th anniversary, has taken over a hôtel particulier on the Rue de l’Université in the 7th arrondissement here, with highlights from its fall collections and designer exclusives presented in the site’s historic rooms, offset by lavish flower displays. Conducted with the IFM, the study analyzed the shopping habits of 1,031 French consumers from across a range of age groups over the past 12 months, with a breakdown of 59 percent women and 41 percent men. It focused on the luxury apparel and accessories segments. Ulric Jerome, chief executive officer of Matchesfashion.com, said the motivation came from the dearth of data on consumer habits in the luxury market in France. A new index will be presented every six months to show how the market evolves, he said. France is the fifth biggest market for Matchesfashion.com, with the U.S. in the number-one spot, followed by the U.K., where the retailer is based. Around 80 percent of sales are generated abroad, according to Jerome. Among interesting findings in the report,

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