Daniel W. Fletcher Launches Pop-up Store at Liberty London

IN WITH THE NEW: Up-and-coming men’s wear designer Daniel W. Fletcher has secured Liberty London as his first stockist in the U.K. The young designer has partnered with Liberty on a three-week pop-up store, which aims to introduce Fletcher’s aesthetic to the Liberty customer and give the brand more visibility. The retailer will then go on to stock Fletcher’s fall range as part of its men’s wear department. “I have been talking to Liberty for a while now but we waited until we could launch something properly. I didn’t want it to get lost on a rail at the back of a store. This is my first stockist in London, which is the home of the brand, so I wanted to mark that moment properly,” said the designer, adding that he was drawn to the retailer’s distinctly British identity, which is in line with the references to English heritage often used in his collections. The young designer, known for his politically minded collections — his first show was staged as a flash protest against Brexit — has so far been sold at Opening Ceremony in the U.S. and on the brand’s own e-commerce platform. He said that he hopes the partnership with Liberty will expose

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